Raya Customer Experience (Raya CX), a portfolio company of Raya Holding for financial investments and a leading provider of customer experience management and business process outsourcing (BPO) services, announced the signing of a Memorandum of Understanding (MoU) with RSVP (Media Response), a UK-based specialist in customer engagement and communication services.
The MoU was signed during Raya CX’s participation in the UK Contact Centre Expo 2025 in London, under the Egyptian Pavilion, represented by the Information Technology Industry Development Agency (ITIDA), with Eng. Mahmoud Sofrata, Vice President of ITIDA, in attendance.
The signing highlights ITIDA’s commitment to strengthening international partnerships and reinforcing Egypt’s position as a competitive global delivery hub, while showcasing the country’s established capabilities and world-class talent to international partners.
The agreement was signed by Alaa El Khishen, CEO of Raya CX, and Simon Christie, Chief Commercial Officer of RSVP. This milestone reflects the shared commitment of both companies to driving innovation, fostering cross-border collaboration, and expanding access to world-class customer experience solutions.
This partnership aligns with Raya CX’s global expansion strategy, which focuses on enhancing its presence across international markets—particularly the United Kingdom and Europe—while delivering advanced, integrated customer experience and BPO services to clients worldwide.
Under the MoU, both companies will collaborate in several areas, including:
Multichannel contact center operations
Back-office support services
Specialized outsourcing consultancy
By leveraging modern technologies and integrated systems, the collaboration aims to improve operational efficiency and elevate customer satisfaction across diverse sectors.
Alaa El Khishen, CEO of Raya CX, commented:
“Signing this MoU at one of the UK’s most prominent industry events marks a significant step in our global expansion journey. We are excited to partner with RSVP, and truly value ITIDA’s support on this occasion. Together, we look forward to unlocking new growth opportunities and delivering exceptional value to our clients worldwide.”
This collaboration reinforces Raya CX’s commitment to expanding its operations across the UK, Europe, the Middle East, and North Africa, strengthening its position as a global leader in customer experience management.
