Alpha Art for Gifts, a leading name in corporate gifts and promotional solutions, has announced the launch of two new brands as part of its 2025 expansion strategy: Oryx, specializing in premium-quality bags, and Botella, dedicated to offering elegant and modern drinkware.
Founded in 2011, Alpha Art has established itself as one of the most prominent players in the corporate gifts sector, with a strong presence in key cities including Dubai, Riyadh, Al Khobar, Jeddah, and Cairo. The company built its reputation through its flagship brand Event, which introduced a uniquely designed range of corporate gifts available directly from stock with no minimum order requirement — offering flexibility and convenience to clients.
The launch of Oryx and Botella underscores the company’s continued commitment to innovation and to meeting the evolving needs of the market.
Oryx focuses on crafting durable, high-quality bags that combine functionality with distinctive design for everyday use.
Botella is positioned to provide stylish, premium drinkware that reflects refined taste and caters to those seeking distinction in the details of daily life.
Alpha Art also hosts an annual event to unveil its latest collections, giving clients the opportunity to explore and experience new products firsthand. This occasion is not only a showcase of innovation but also a gesture of gratitude for the trust and loyalty of its customers.
Mr. Mohamed Alayat, CEO of Alpha Art, emphasized that the launch marks an important step in the company’s ambitious growth plans:
“We believe innovation and quality are the foundations of our success. The introduction of Oryx and Botella is an extension of our vision to deliver modern, trend-driven products that meet our clients’ aspirations and reflect the latest market directions.”
Also in attendance was Mr. Ahmed Alayat, Chairman of the Group and Managing Director, who joined from Saudi Arabia. He highlighted the role of innovation in today’s competitive landscape, stating:
“In the era of artificial intelligence and global competition, there is no room for companies without innovation and continuous development. Survival belongs to those bold enough to embrace change and capable of creating true value for their customers. At Alpha Art, we believe investing in creativity is the path to leadership.”
With this launch, Alpha Art further strengthens its position as a key player in the corporate gifts industry in the Middle East, driven by a clear vision toward global expansion — combining authenticity, innovation, and a steadfast commitment to excellence.
